Apr 25, 2009
Visual Research: Driving Safety
Here's a campaign I saw about driving safety. I really like how clever the project was in terms of connecting with the public. I think that the items that got me thinking and interested were not so much the printed pieces, but the ideas that went that extra step. Take a look at more images from the campaign at: http://www.behance.net/Gallery/Cars-are-for-Driving/60505
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I liked them too...ideas that went the extra step...like 'dont be the prettiest one at teh morgue' or 'its a sedan not a salon' 'miss the call not the breaks'
ReplyDeleteClever lines for sure.
So this is for Driving Safety.
Are we looking at Stress related to Driving? Thats a possible topic
Others can be, Stress related to Caffiene...smth tells me its an interesting area to look into! Parental Stress is a huge area aswell.
We aren't close to parental stress... it would involve a lot more research. It might be good to do something we have all experienced. Or shall i say easier (taking it out of your back pocket).
ReplyDeleteStress related to driving and caffeine are both huge. I'm still a huge fan of the pedestrian stress during travel. I guess because it's a stress that is caused in the public space and i think we can do a lot with that.
We need to choose one and just go for it, i'm open.