Wouldn't it be interesting if we could measure stress? or somethinglike that?
I like how this is incorporated into the urban landscape. Working off of what the public already knows and understands.
This reminds me of Helena's idea about caffeine and stress.
I like the idea of a play on words. It makes the campaign cleverand enticing.
I just thought this was clever.
Great Visuals Amy...I agree with you, incorporating into public space is as always the best and efficient way to get the msg across.
ReplyDeleteStress is a good topic where we can use the same methods.
oooh :) i like that play on words thing... clever (A WAR WE CAN WIN)
ReplyDelete